Tell us once
Five minutes online or a phone call with a licensed agent. Your details go into one file — you never repeat yourself.
Independent agency · Est. 1925
Every carrier we represent, competing for your business.
Tell us about your cars, home, or business once. Licensed Michigan agents quote it across top-rated carriers, explain your choices in plain English, and re-shop it at every renewal.
1925serving Michigan since
11licensed agents
3local offices
Quoting across Michigan's top-rated carriers
Auto-OwnersProgressivePioneer State MutualCitizensHastings MutualForemostHagerty
What we insure
Every policy a Michigan household or business needs
One agency, one file, every line — reviewed together so nothing overlaps and nothing falls through the gaps.
Michigan Auto
No-fault, PIP choices, Broad vs. Standard collision — explained in plain English, quoted across carriers.
Learn moreHome & Cottage
Primary homes, lake cottages, seasonal places, rentals — with a replacement cost estimate that holds up.
Learn moreBusiness & Farm
Contractors, restaurants, retail, farms, landlords. BOP, liability, work comp, commercial auto.
Learn moreLife & Umbrella
Term and universal life, plus umbrella liability that picks up where auto and home limits stop.
Learn moreBoats, RVs & Toys
Motorcycles, travel trailers, motorhomes, boats, ORVs, snowmobiles. Northern Michigan is our backyard.
Learn moreFree Tools
Replacement cost estimators, VIN & HIN decoders, proration calculator, home inventory checklist.
Learn more How it works
Three steps. Then we keep working.
Carriers compete
We quote the same coverage across our carriers and walk you through the differences that actually matter in Michigan.
We re-earn it yearly
At every renewal we re-check your discounts and re-shop your policy — so the price you got in year one doesn't quietly creep by year five.
A century in Michigan
Four generations of hometown insurance
Roscommon Insurance Agency is founded.
Michael L. Walker purchases Roscommon Insurance Agency.
Grayling Insurance Agency's customers stay served locally, continuing its long history.
The Walkers perpetuate Roscommon and Grayling; the longstanding Zoeller-Wilson Agency becomes Coopersville Insurance Agency.
Three offices, statewide reach, and the same mission: coverage, price, and service.
Find us
Three offices. All of Michigan.
Walk in, call, or start online — either way, a licensed Michigan agent handles it start to finish.
Insurance that re-earns your business every single year.
Start online in five minutes, or call and talk to a person who knows your town.