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COVERAGE, PRICE & SERVICE:
YOUR NEEDS, OUR MISSION

Value we bring our customers

  • "re-checking your discounts with each renewal"
  • "we re-shop your policy with all of our companies so that year after year, you save every dollar you should, all while maintaining great coverage."

We are a local, independent insurance agency that is customer service oriented. What does that mean?

LOCAL: First, it means we are in your community, so we know the roads you drive, the tow companies you work with, the best contractors in the area for the job, ... A lot of the time, it also means we know you! Or a relative, or friend. We love working with people we know - it makes insurance so much easier for you and us.

INDEPENDENT: This means we work with many top rated carriers, so when we quote your business, it means multiple companies are competing for your business while only having to provide us information one time.

CUSTOMER SERVICE: To us, this is means a friendly conversation where we listen to your needs. It also means being as knowledgeable as can be so that we can best solve your needs. This means ensuring a claim goes right. 

Customer service also means re-checking your discounts with each renewal. Not only that, we re-shop your policy with all of our companies so that year after year, you save every dollar you should, all while maintaining great coverage. 

Our knowledge and experience

NUMBER OF LICENSED STAFF:
Out of our 14 employees are licensed.

Your policies will always be serviced by a licensed individual
We have an abundance of experience​...

​

Of our 11 licensed personnel,

We have employees with
  • 35+ years industry experience
  • 30+ years industry experience
  • 25+ years industry experience
  • 12+ years industry experience
  • 12+ years industry experience
  • 8+ years industry experience
  • ​8+ years industry experience

Of those, 
​2 employees have worked for the companies we write with in an underwriting role

Our History

1925 +/-

Roscommon Insurance Agency is founded. 

1990

Michael L Walker purchases Roscommon Insurance Agency from Tom Barron. 

2015

Michael L Walker comes to an agreement with Peterson McGregor Agency to keep the servicing of the customers of Grayling locally, continuing the long history of Grayling Insurance Agency

2016

Michael R Walker and Michael L Walker agree to start an agency in Allendale, Michigan: the Allendale Insurance Agency, under Roscommon Insurance

2022

Michael R Walker and Michael L Walker perpetuate  Roscommon Insurance, Grayling Insurance and Allendale Insurance

2022

Michael R Walker and Diane Zoeller of the longstanding Zoeller-Wilson Agency in Coopersville perpetuate the agency, that is now Coopersville Insurance Agency

Our Mission

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"Empowering Our Community, Delivering Excellence: Our Mission at Roscommon, Grayling & Coopersville Insurance Agencies"

At Roscommon, Grayling & Coopersville Insurance Agencies, we are on a mission to be a catalyst for positive change in our community while building a thriving and influential insurance business. For years, our commitment to unwavering customer service principles has been the cornerstone of our success, and we are dedicated to extending this commitment to make a meaningful impact.

Our mission is driven by three core principles:
  1. Community Empowerment: We are devoted to enhancing the lives of individuals, families, and businesses within our community. By providing comprehensive insurance solutions that are accessible, affordable, and tailored to their specific needs, we empower our neighbors to protect their dreams, assets, and futures.
  2. Customer-Centric Excellence: Our agency has long been synonymous with exceptional customer service. We pledge to continue this tradition by placing our clients at the forefront of everything we do. We aim to provide not just insurance policies but also peace of mind. Our expert advisors will listen, educate, and guide our clients to make informed decisions about their insurance needs.
  3. Sustainable Growth: We understand that a strong business is essential for us to make a lasting impact. By consistently delivering value to our clients and maintaining financial stability, we ensure that our agency can continue to serve our community for years to come. Our commitment to integrity, transparency, and ethical business practices guides our every action.

At Roscommon, Grayling & Coopersville Insurance Agencies, we view insurance not just as a product but as a means to protect and nurture the aspirations of our community. We are committed to being a responsible corporate citizen, actively engaging in philanthropic endeavors, and supporting local causes that align with our values.

Our mission is not just about selling policies; it's about building relationships, fostering resilience, and enabling dreams to flourish. We aspire to be a source of strength and security for our clients, our community, and our team.

Join us in our mission to make a profound difference, because we believe that together, we can create a better future—a future where our community thrives, our clients are empowered, and our agency stands as a beacon of excellence and service.

At Roscommon, Grayling & Coopersville Insurance Agencies, our mission is to protect, empower, and inspire. Together, we shape a brighter, more secure, and more prosperous future for all.

Our Offices

We have offices in Roscommon, Grayling and Coopersville, but regularly serve customers all over the State of Michigan. 

​For more details about your agency, click on your location below.