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COVERAGE, PRICE & SERVICE:
YOUR NEEDS, OUR MISSION

In some exciting news in the local insurance world, Diane Zoeller, owner of the Zoeller-Wilson Agency, and Michael Walker, the owner of the Roscommon Insurance Group LLC, have made it official. After first discussing transferring ownership from Diane to Michael back in 2016, Diane has decided to sell the Zoeller-Wilson Agency to Michael, and we are all about keeping things great for the community and our customers

About Us:
​Coopersville Insurance Agency
Coopersville Insurance Agency, formerly Zoeller-Wilson Agency, was purchased January 1, 2021. (We wish Diane Zoeller and Steve Zoeller very happy retirements!)  After we purchased the agency, we moved the existing book of business from nearby Allendale (Allendale Insurance Agency) up to Coopersville. 

We look to carry on the same great customer service that our customers and the Zoeller-Wilson customers have been used to for years. 

Coopersville Insurance Agency is the newest branch of the three, small-town, customer service oriented agencies, the other two being Grayling Insurance Agency and Roscommon Insurance Agency, both of which are based in beautiful Northern Michigan.

We take great pride in the fact that all of our account managers are licensed agents. Stop in, call or visit our page to see why our agency has grown each year!

We have renovated!

Having found the original brick walls, we were excited and fully expose all that history. Stop in and see how it looks!

Quick and easy!

297 Main St.

616-850-1111

Our Pricing: 

Where other insurance agencies can only work with one company, we work with several top companies (including THE JD Power award winner for 6 of the last 8 years) to find which one will compete hardest for your business! This gives us several advantages:
  1. We can find the best company for your needs now
  2. We can find the best company for your needs at renewal
  3. We can find the best company for EACH of your needs - sometimes, the best company for your auto is not best for your home - and you work with the same agent for all policies​

Our Insurance Products:

Between our locations, 8 of our 10 staff members are licensed in Property and Casualty, allowing them to write Home, Auto, RV, Rec Vehicles, your Business & Farm insurance, and the various specialized products within those lines. We also have 4 agents licensed in Life and Health!  If you have a need, we can get you covered!

Customer Service: 

Customer Service is the one thing in this industry we can control, so we do our best each and every day to make sure we keep our reputation at the top! As mentioned in the Products section above, 9 of our 11 staff members are licensed- that is UNCOMMON!!! - which allows anyone of us to help you, knowledgeably. ​

The Vital Role of Independent Insurance Agencies in Grand Rapids, Michigan

When it comes to securing your financial future and safeguarding your assets, finding the right insurance agency is crucial. In Grand Rapids, Michigan, where residents deeply value their homes, cars, and businesses, selecting the ideal insurance agency can make a world of difference. While you might be tempted to go with the biggest names in the insurance industry, there's a compelling case to be made for independent insurance agencies. In this article, we will explore the importance of finding an independent insurance agency in Grand Rapids, Michigan.
  • Personalized Service
One of the most significant advantages of choosing an independent insurance agency in Grand Rapids is the personalized service you receive. Independent agencies are often locally owned and operated, which means they have a deep understanding of the unique insurance needs of the community. They can provide tailored insurance solutions based on your specific requirements, ensuring that you get coverage that fits your lifestyle and budget.
  • A Wide Range of Options
Independent insurance agencies work with multiple insurance carriers, offering a broad spectrum of insurance products and policies. This variety allows you to compare different options and select the coverage that best suits your needs. In Grand Rapids, where climate conditions, demographics, and businesses vary, having access to multiple carriers ensures that you can find policies tailored to your exact situation.
  • Support During Claims
The true test of an insurance agency's worth is when you need to file a claim. Independent agencies in Grand Rapids, Michigan, are known for their exceptional customer service and the support they provide when you're facing a loss. Their local presence means they can be more responsive and can assist you throughout the claims process, making it less stressful during already challenging times.
  • Community Involvement
Independent insurance agencies are often deeply rooted in their communities. They live and work in the same neighborhoods as their clients and understand the local challenges and opportunities. They are more likely to be involved in community events, which can foster trust and a sense of belonging among residents.
  • Cost Savings
Contrary to what some might think, independent insurance agencies can often offer more competitive rates. This is because they can shop around and negotiate on your behalf, seeking out the best deals from different insurance carriers. Their focus on finding affordable coverage ensures that you don't overpay for the protection you need.

In Grand Rapids, Michigan, where protecting your assets and loved ones is of paramount importance, choosing an independent insurance agency is a wise decision. The personalized service, access to a wide range of options, and community involvement that these agencies offer make them invaluable partners in securing your future. They can provide not only the coverage you need but also the peace of mind that comes with knowing you're in capable hands. So, when it comes to insurance in Grand Rapids, remember that independent agencies can be the key to your financial security.
WE WOULD LOVE TO BE THAT LOCAL, INDEPENDENT INSURANCE AGENCY FOR YOU

Need an Agent Closer to You?

Come see us at one of our other two agencies!